The Psychology Behind Influence & Persuasion: Insights from Engage24

I recently spoke about influence and persuasion at the Engage24 conference in London.

 Here’s what I covered: 

👉 Kurt Lewin’s classic research on how to persuade people to eat offal, as well as his classic force field approach to change.

👉 Cognitive traps like confirmation bias and the backfire effect, which can derail decision-making in teams and organisations. 

👉 Robert Cialdini’s six principles of persuasion and how to use them in the real world.

Influence isn’t about bombarding people with logic; it’s about connecting with emotions, motivations, and needs.

😉 Who knew offal could be the secret weapon for winning hearts... and stomachs? (If you weren’t there, you missed out!)

The best management accountants don’t just use a spreadsheet to influence strategy - they engage hearts and minds.

Interested in learning more about influence and persuasion…get in touch!